Did you know that 45% of online consumers opted to use click and collect in the UK last year? Here we explain how you can use a combination of voice and SMS to complement your services.
Buying online may be popular at all times of year, but waiting at home for deliveries is not always convenient. 45% of online consumers in the UK used click-and-collect for Christmas shopping in 2014 which has made it the third most popular purchasing service in the UK.
A retailer’s job is to ensure their products as well as the customers’ experience is as smooth and efficient as possible in order to promote repeat visits and purchases, but are you optimising your click and collect service to encourage that?
Not only convenient for the customers, but free of charge too, click and collect means more people in store and more opportunities to benefit from impulse buying. A great win win scenario.
Complement your service
Reach your customers with the most convenient form of contact through interactive voice broadcasting. Sending a pre-recorded voice message eliminates the need for your staff members to spend time calling endless lists of telephone numbers and making manual calls, saving both their time and the company’s money. Proven to gain three times the response rate of traditional sales calls or email confirmations it is one of the most efficient services to exchange information over.
More personalised with specific, detailed information that the customer wants including where they can collect their delivery right through to stock updates when a desired item has reached their chosen branch, voice broadcasting makes for a well informed customer and an even better type of service to accompany it.
Showcase Your Services
Using a combination of both voice and SMS can enhance a customer’s experience of your brand, making their transaction one that is personalised and rich in customer value.
Consider using a two-tier process. Send an SMS once their order is confirmed by integrating with our API, or if you use Magento via our SMS plugin, then broadcast an automated voice message when it arrives in store. Keeping your customer up to date with a fresh and varied approach and one which puts to rest their shopping worries during holiday season.
For more information on utilising the power of Voice broadcasting and bulk SMS to aid click and collect please contact the team on 0345 356 5758 or sign up here for a free trial.
