The Buyer’s Guide to Messaging APIs

If you’re looking for an SMS, RCS or WhatsApp API to supercharge your messaging strategy, where do you start? Look no further than our buyer’s guide to messaging APIs, where we’ll explain the key considerations and more.

About the Guide

The number of global smartphone users is estimated at 6.8 billion in 2023, a 4.2% annual increase from 2022. This is an 86.5% increase from the smartphone user count in 2016. No wonder mobile messaging is such a popular communication channel for businesses!

However, not every business has the time or resources to develop their own messaging platform from scratch or deploy and integrate third-party software.

Enter messaging APIs, solutions that allow businesses like yours to connect your own software to a new comms channel. By doing so, you gain all of the functionality of the comms channel but from within your own, familiar software.

In this guide, you can learn the factors to consider when choosing an SMS, RCS or WhatsApp API and API provider. 

  • Who uses a messaging API?
  • How to choose the right messaging API provider

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Access the Guide

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“If you’re looking for a messaging API that is reliable, scalable and lightweight, look no further than Esendex. With over 20 years of experience under our belt, we will work with you to thoroughly understand your business challenges and help you find innovative ways to integrate SMS, WhatsApp or RCS messaging into your existing software.”

Find out more about mobile messaging with Esendex.