CUSTOMER STORY
QV Systems and Esendex join forces to increase sales and retention rates across fintech
Customer demand drives WhatsApp for Business integration for Esendex reseller
Results
Quick integration across Accelerate, QV’s cloud-based leasing and lending platform
Increased customer value and an improved end-user experience
Unlocking an additional revenue stream
Challenge
To quickly and seamlessly integrate WhatsApp for Business into existing software to offer as many communication channels as possible for end users
Solution
WhatsApp Business Platform integration
HQ
Bedford, Bedfordshire, UK
Website
Summary
QV Systems was founded by Daniel Layne in 2011, with the goal to build future-ready financing systems that delivered a great experience for both businesses and their customers. Working with household brands like Zenith, Carwow Leasey and Motonovo Finance, QV invests in the latest technology to deliver the most innovative systems to support financing businesses.in Scotland from 14-21 July 2024.
In 2024, QV Systems’ customer feedback highlighted the need to add WhatsApp for Business to its existing tech stack. After initial market research, Meta Business Partner Esendex was identified as a potential partner of choice, and a demo and discovery period followed before the team was selected in March 2024.
“The Esendex WhatsApp for Business offering provides our financing customers with a flexible and easy to use solution that delivers a slick and efficient customer journey.
From initial two-way contact, through to digital paperwork exchange, the process is fast and efficient and delivers smarter transactions – be that a successful sale, a seamless customer management experience, or in the case of automotive finance, a vehicle delivery.”
Daniel Layne | Founder QV Systems
Challenge & Key Obstacles
QV Systems needed to partner with a flexible and responsive business messaging provider to support the growing calls for WhatsApp for Business from their brokers and funders, and their end users.
When QV Systems began considering providers for their messaging needs, they knew they wanted key features like:
- A quick-to-integrate implementation that could be managed internally
- Two-way communication options via WhatsApp
- Ease of management for a large number of client accounts
After the initial demo, it was clear that the Esendex offering stood out, especially on the customer support and team experience front. Lauren describes the team’s supportive consultation during this stage as a “deal maker.”
WhatsApp for Business allows QV Systems customers to centralise customer data, deliver personalised messaging and streamline marketing and retention efforts to drive increased loyalty. With this powerful integration in place, and customers successfully onboarded, plans are already underway to introduce supplementary features to the channel, based on ongoing customer feedback.
“From the moment we met with Esendex, had a demo of their solution and worked through our discovery period, it was clear that what we wanted was already there, and the technical understanding of the team meant they could (and still do) support us with our solution.”
Lauren Strang, Technical Account Manager | QV Systems
