About the Guide

When you use WhatsApp Business Platform to connect with your customers, you can have rich, personalised, two-way conversations. And thanks to familiar features, like buttons, quick/suggested replies, imagery and videos, your conversations with customers can feel both engaging and natural.

Learn how to have rich, two-way conversations with your customers

Mobile messaging is an excellent way to get your business directly in front of your customers. Not only does 91% of the world’s population own a mobile phone, but channels like WhatsApp Business Platform boast an open rate of up to 99%. 

In our guide, you’ll learn more about WhatsApp Business Platform and:

• Key features
• The supported media and file types
• The most popular ways to use it
• Best practices to get more out of the platform
• How to create a high-quality opt-in experience 
• Quality rating and tier rates

Download your copy to discover more.