EBOOK
Get up close and personal with WhatsApp Business Platform
In a noisy and chaotic world of email, texts, posts, and tweets, communicating with your customers in a way that’s fast, effective and makes a real impact has never been more important…
About the research
In our recent survey, we asked 5,000 consumers from Australia, Belgium, France, Germany, Italy, The Netherlands, Spain, the UK and the USA, about how and why they contact businesses and what channels they prefer to use.
The results highlight:
- The untapped potential of WhatsApp
- How consumers want a range of options when it comes to communicating with businesses
- What frustrates and delights us when it comes to customer care
- How WhatsApp increases customer value and improves the chat to cart journey.
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