SMS Automations

Make cost and efficiency savings while communicating when it matters most.

“Esendex has managed to construct and successfully deliver a cost-effective solution that allows significant value to be found in pursuing small debt amounts.”


Trusted by industry leaders to deliver world class mobile messaging solutions

Engage on autopilot or trigger more complex response-led SMS automations

SMS automations process diagram.

Simplify outbound SMS with a rule-based system that’s fast, efficient and customised to suit your user journey.

Easily set-up automated SMS appointment reminders and confirmations, alerts, and notifications to keep your customers or staff informed, or to drive revenue in the background to supplement campaign activity.

Working with our expert Professional Services team, create bespoke communication workflows and auto-replies, using both simple and complex, rule-based triggers.

Read how utility provider E.ON saw final debt payment rise from 4% to 19% with a workflow combining SMS, email, outbound voice and Esendex’s bespoke mobile web app, Mobile Journeys.

Multiple reply templates

Create a range of message templates that accommodate channels including SMS, Email and Voice, to deliver business communications in a convenient and efficient manner.

Cross channel communications

Combine SMS, Rich Messaging, Email and Voice, to achieve communication strategies which improve engagement and enhance customer experience.

Message triggers

Create workflows to send communications based on customer actions which include ‘new prospect’, ‘no purchases in >2 months’, specific keywords or even time of day.

Detailed reporting

Identify where communications can be improved, with detailed reporting delivered via your preferred format. Optimise campaigns and implement iterative changes to improve performance.

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Discover the full power of our mobile messaging platform.
Request a demo from our expert solutions team now.

Popular use cases

Optimise business operations

Streamline your business operations with appointment reminders/confirmations that reduce missed appointments.

Send payment reminders that provide recipients with an easy and secure way of arranging payment via mobile.

Share order and delivery updates that notify customers of account status and transactions in real-time.

Enhance customer communications

Our SMS Automations take the heavy lifting out of customer communications.

Send customer surveys based on triggers such as order or support call completion.

Build automated workflows to send personalised customer messages about everything from product launches to event information or customer service notifications.

Marketing and sales

Enable 1:1 personalisation and increase engagement by creating contact lists based on keywords or actions – ensuring relevant messages are delivered at the right time.

Increase engagement and conversions through tailored promotions, product launches and cross-channel campaigns based on date, time or action-based responses.

Explore our product suite



Send and receive SMS online or integrate into your existing website, app or software using our API.

Our SMS is fast, reliable and cost-effective so you can be up and running in minutes.

Efficient and simple to set up and use – choose from both one and two-way conversational messaging for bulk SMS of a hundred – or many thousands of messages.

Rich Messaging

Rich Messaging

 Create and send fully branded communication with rich multimedia, interactivity – think hi-res photos, videos, audio messages and more from your existing phone number.

Thanks to chatbot automation and two-way intelligent RCS (including WhatsApp) you benefit from app-like
functionality straight to SMS inboxes, without the need for additional software.



A poorly-designed IVR is hugely frustrating for customers. Work with our experts to customise your IVR and outbound voice services journey to improve CX.

Direct conversations, support positive and prompt navigation and encourage self-serve wherever it makes sense.

Mobile Journey

Mobile Journeys

Build mobile-first, secure experiences for payments, promotions, surveys, appointment scheduling and data collection.

Personalised, automated and fully branded – increase conversions and put power firmly in the hands of your customers or staff.

Professional Services

Professional Services

Our Professional Services team can help you to ‘set and forget’ SMS automations. More importantly, they can help you to optimise them strategically and continually, for even greater business returns.

With in-depth knowledge across our full range of solutions, including mobile journeys, mobile collections and payments, mobile letters and forms and managed services, the team supports our customers with everything from simple one-way messaging to more complex workflows and solutions.

WhatsApp Business Platform

WhatsApp Business Platform

Use the world’s most popular messaging app to connect with customers.

Support real-time, interactive customer care conversations, marketing, and transactional messages including alerts, updates, notifications and reminders.

Discover more SMS content

Person using mobile phone to send SMS

Blog post

Getting a better ROI from your next text message promotion

Find out how to use SMS Landing pages to share critical information


Your ultimate guide to conversational messaging

Customers want to connect with businesses in the same way they connect with family and friends. How can your communications strategy adapt?

Case Study

British Airways Holidays

Discover how British Airways Holidays saw an uptick in customer engagement by using SMS landing pages for disruption notifications.