Mobile web apps that drive successful customer outcomes
Texts and WhatsApp messages are fantastic at driving customers to take action – but if the next step is a poorly optimised website, your communication strategy will falter. That’s where Mobile Journeys come in.
Mobile Journeys are great for getting customers from A to B in the easiest way possible. Designed specifically for mobile, customers will be guided through any process ranging from marketing and payments, to data collection and appointment arranging. Completely customisable, Mobile Journeys remove the distractions of traditional websites, providing higher conversion rates.
Your mobile-first journey starts here
Mobile Collections
Increase conversions and automate processes with a simple to use tool for making and arranging payments. It’s fair to customers, and puts them back in control of their finances, as well as providing you with the outcomes you need. This solution even won the Queen’s Award for Enterprise: Innovation 2020.
Mobile Forms
Gain valuable insight into how your product or service is performing, collect customer details and requirements, complete contracts and applications, create checklists, and more. Esendex mobile forms can automatically pull customer data where required, and provide summaries of collected data through customisable reports.
Mobile Promotions
Mobile Journeys are a great way for your business to deliver mobile focused marketing and promotions which will help you hit more targets and drive success. By using your existing customer data we’ll create visual, fully branded customer journeys which are personalised for each recipient and in turn increase the likelihood of your promotion converting.
Mobile Letters
Reduce your postage costs by sending digital letters/documents to your customer’s mobile devices. The secure document download tool for Mobile Journeys reduces costs and speeds up communications, while providing the ability for an end user to download a PDF document securely, from within a mobile web app which doesn’t require installation.
Mobile Payments
Create a transactional journey that mirrors your existing process with secure and robust mobile payments. Instead of relying on traditional channels like post and manual calls from agents, Mobile Payments targets customers’ mobile devices, and delivers a personalised, fully branded payment environment.
Online Web Payments
Give customers the power to pay online with our secure, PCI compliant 24/7 payment portal designed to reduce waiting times. By giving your customers a chance to self-serve it gives them more options so they can pay in a way that suits them. It also cuts out the middleman, giving your staff the opportunity to work on more productive tasks.
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Statistics
46%
46% of consumers now actively prefer using their mobile devices for the entirety of a purchase process (Adweek).
38%
38% of customers who received a text message as part of an Esendex mobile collections strategy went on to make a payment via the web app.
What can Mobile Journeys be used for?
Here are some of the ways you can convert more of your customer’s journeys.
Collections/Payments
Having been notified of an outstanding balance or payment (using either Esendex SMS, or Email) the customer is linked to your Mobile Journey to make a payment.
Customers can verify their identity with an authentication stage, before proceeding to your fully branded payment environment.
The fully PCI compliant Mobile Journey will then guide your customers through the simple and convenient process of entering their payment amount, and also their preferred payment details, with details of all payments provided in a tailored report.
Surveys
By using Mobile Journeys to conduct surveys, you’ll be able to ask your audience any type of question using buttons, sliders and free type fields, in a convenient, non-intrusive and engaging way.
Gain valuable insight into how your product or service is performing, find out how customers think you can improve, or even how happy your staff are – all from within a fully branded, convenient, self-serve environment.
All details of your completed surveys can then be fed back to you in the form of a live intelligent report.
Marketing/Promotions
Mobile Journeys are a great way for your business to deliver mobile focused marketing and promotions which, will help you hit more targets and drive success.
Launch products and events, deliver promotions and discounts, provide shopping journeys, drive traffic to your stores and websites and much more.
By using your existing customer data we’ll create visual, fully branded customer journeys which are personalised for each recipient and in turn increase the likelihood of your promotion converting.
Data Collection
Mobile Journeys provide your business with the power to eliminate paper forms, and move to a mobile focused way of collecting your data.
Create fully branded, intelligent forms which automatically pull customer data where required, and provide summaries of collected data through customisable reports.
Collect data anywhere, and significantly reduce your resource spend by automating data feed into your in-house systems.
Collect customer details and requirements, complete contracts and applications, create checklists, and more.
Meter Readings
Mobile Journeys provide a convenient way for your customers to supply accurate meter readings on a mobile, without the need to wait on hold to speak to a call centre agent.
The ways it works is simple. The utility provider sends the customer an SMS with a link to a Mobile Journey. Once selected, the customer is asked to validate their identity, and then they can enter the details of their meter reading – and that’s it!
The information collected is then fed directly into your in house CRM systems.
Arrange Appointments
Avoid switchboards becoming clogged with customers changing appointment times and dates, by allowing them to serve themselves.
Mobile Journeys can be used to interact with your existing booking system to provide your customer with options for available appointments. The selection can then be made within a fully branded environment.
With a selection made, the information can be passed back to your system to update the customer’s appointment details. An SMS confirmation for the new appointment can also be sent to your customer.
What are the features of Mobile Journeys?
Below we have detailed the features of Mobile Journeys which help you convert more customers.
PCI compliant payments
We’ll process, store and transmit credit card information securely.
Use your corporate branding
Use your colours, logos, fonts and imagery to maintain corporate identity.
Barcode / QR code support
Provide discount codes and vouchers which can be scanned at the checkout.
Video / support
Integrate video content to improve engagement on your promotions and marketing.
Secure file upload
Enable photos and other digital files to be uploaded by customers to a secure location.
Google Maps integration
Allow your customers to locate points of interest (such as your brick and mortar stores) by integrating maps.
Calendar integration
Link to your in-house booking system to an appointment scheduler within a mobile journey.
Employ a multichannel strategy
Combine with other Esendex channels for a comprehensive communication strategy.
Still sending paper letters to your customers?
A third of consumers feel that sending letters is now unnecessary (source). It’s certainly more expensive and slower than its more modern, digital counterparts. The secure document download tool for Mobile Journeys reduces costs and speeds up communications, while providing the ability for an end user to download a PDF document securely, from within a mobile web app which doesn’t require installation.
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