Focused exclusively on retail and marketing, this eBook explores potential challenges and solutions in three key areas:
Personalisation
It is estimated that a personalised advert converts 10 times better than a non-personalised one. In this eBook, we explore easy to implement tactics and technology that can be used with existing processes to do this.
Mobile-first thinking
Most retailers are aware of the growing importance of mobile in a customer’s purchasing journey but are unaware on how to fulfill this need. We explore how to transform your customers’ mobile user experience.
Improved promotions
The typical open rate for a retail email campaign is 22%, and the click-through-rate is just 3.26%. This can leave retailers fighting for attention – so how can you get your promotions ahead of the competition.
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