According to a recent study , frequent supportive text messages can double the chance of someone successfully quitting smoking. 10% of the 2,900 smokers who received motivational text messages such as

30 June 2011

The power of the mobile channel is something that every business needs to appreciate. If you think about it, it’s a marketer’s dream. When was the last time you left home without your mobile phone?

8 July 2010