Collecting regular feedback from your customers and staff is essential for ensuring your business can constantly evolve and improve.
Collecting regular feedback from your customers and staff is essential for ensuring your business can constantly evolve and improve. 93.5% said they would respond to an SMS survey request (Ipsos MORI) – they’re an instant and effective way of gaining valuable insights.
You can send an SMS survey following a purchase, phone call or appointment to gain instant feedback. This creates an opportunity to identify any areas for improvement or highlight unhappy customers.
If you’re not already tapping into the power of SMS surveys, here’s a few reasons why you should:
It’s instant
In the UK we’re now officially a ‘mobile society’ (Ofcom) and we’re rarely caught without our smartphones. By sending your survey via text message it will get delivered and opened almost instantly.
High response rates
SMS marketing messages have a 45% response rate (Leads360). Text message surveys get a high response rate – they can be taken anywhere, anytime so it’s much more convenient.
Retain your customers
It costs 5 times more to attract a new customer than it does to satisfy your existing ones (Gartner). With this in mind, businesses need to listen to their customers and take action to improve their experience. Sending an SMS survey is ideal for gaining an idea of any key trends or areas that can be tweaked.
Boost employee productivity and compliance
Using surveys to gain feedback from your staff provides insight into the different ways you can enthuse and motivate your team. They can also be used for core compliance initiatives such as training and health and safety.
If you’re looking to start sending SMS surveys or want some extra information just get in touch with our sales team – call us on 0345 356 5758 or email [email protected].
