3 October 2019
Only 8% of respondents feel encouraged to engage with a retailer if addressed by their first name, and just 7% would respond to a birthday email. In our recently recorded webinar we look at how you can use the latest technology to offer a bespoke experience for each customer.
3 October 2019
30 July 2019
SMS and Email are the stalwarts for digital marketing communications in the retail sector – but both have limitations. SMS Landing Pages bring the best of both together. Here’s why they work.
30 July 2019
12 November 2018
Retailers of all sizes are already gearing up for Black Friday and the huge sales opportunities it brings. With billions of pounds being spent during Black Friday every year, retailers can overcome any previous slumps with an effective marketing campaign.
12 November 2018
17 July 2018
Many retailers have wondered what the next step in their customer communications will look like. Here’s how RCS and Landing Pages will help to answer that question.
17 July 2018
9 July 2018
Usually, there’s just one big day for retailers – Black Friday; this year, however, there is two. With GDPR in effect from May 25th, how will this affect sales and marketing in the run-up to Christmas at the busiest time of the year?
9 July 2018
8 June 2018
Did you know that SMS campaigns average a 19% click-through rate, compared with 4.2% for email? We’re exploring the different applications of SMS in retail, and, if texting is not yet part of your communications strategy, why you should consider it.
8 June 2018
7 June 2018
From discount codes to message wording, there are plenty of ways to fine-tune your SMS-based promotions to get better results. We’re exploring tried-and-trusted favourites in this article.
7 June 2018
27 March 2018
We’ve put together a calendar of key dates for online retailers and courier services for 2018. When combined with the right technology we hope that courier and delivery services will continue to be able to send parcels efficiently, quickly and safely.
27 March 2018
26 October 2017
We’ve come a long way since a telephone call or quick face-to-face chat were the go-to channel. There’s now much more to customer interaction – 68% of consumers prefer customer service interaction via digital messaging channels to any other method.
26 October 2017
