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    Author Avatar

    Laura Haynes

    Hey I'm Laura, UK&I Marketing Manager at Esendex 👋

    Topics

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    Black Friday

    26 September 2023

    When’s the best time to start Black Friday marketing?

    How early is too early to start a Black Friday marketing campaign? Most businesses launch 2-4 weeks before the big weekend. Here are 3 tips to follow.

    Black Friday

    26 September 2023

    SMS Marketing

    20 September 2023

    13 SMS mistakes that could come back to haunt you…

    Halloween is approaching, and while it's a season for scares and spooks, your mobile messaging strategy shouldn't be one of them. In the spirit of the season, we've conjured up a list of 13 deadly SMS
    Halloween, sms

    20 September 2023

    Marketing

    7 September 2023

    How to build a winning customer engagement strategy

    If consumer loyalty is so hard won – and there’s still so much more potential for businesses to attract a band of loyal followers – what can you do to make sure your engagement strategy puts you in the winner’s circle this year?

    Mobile Marketing

    7 September 2023

    SMS Marketing

    25 August 2023

    When is the best day to send SMS campaigns?

    With consumer expectations at an all-time-high, timing matters when it comes to customer-facing communications.  SMS is no exception.  In fact, with its exceptionally high read rate of

    25 August 2023

    Healthcare

    20 July 2023

    Cutting healthcare expenses: Exploring the benefits of SMS automation in minimising missed appointments

    Let’s begin by stating the obvious: missed appointments are an expensive waste of resources. In fact, each missed appointment costs the NHS an average of £30 per person.  With cost-savings continually
    Appointment Reminders, Healthcare

    20 July 2023

    SMS Marketing

    16 July 2023

    Boost your SMS marketing with emojis: Strategies for success

    For marketers, finding ways to capture attention and engage your audience is crucial. One strategy that has become popular is the use of emojis in SMS marketing. Emojis add a visual element to your text
    SMS Marketing

    16 July 2023

    WhatsApp

    6 July 2023

    How can utility providers use WhatsApp Business Platform for better customer touchpoints?

    Relations between utility providers and their customers have never been more strained. Rising energy costs mean many customers have been struggling to pay their bills and subsequently, the demand for customer
    WhatsApp

    6 July 2023

    SMS Marketing

    29 June 2023

    Boosting SMS marketing effectiveness through product data insights

    Your product catalogue is a goldmine of valuable data that can really help you personalise experiences to individual customers, making them more likely to engage and buy.  Not sure where to start?
    SMS Marketing

    29 June 2023

    Finance & DCAs

    15 June 2023

    Overcoming debt collection challenges with technology

    In light of the challenges presented by the Covid pandemic and the cost of living crisis, lenders need to re-evaluate how they collect payments from customers. That’s where a mobile focused strategy can help.

    Financial Services, lenders, loan providers, mobile collections

    15 June 2023

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