On ya bike: Esendex totals 1,675 miles at Cycle Live

There were a few sore bottoms in the Esendex office on Monday morning after the Esendex team managed to clock up an incredible 1,675 miles at Cycle Live’s Great Notts Bike Ride on Sunday.
Nottingham’s 35th annual mass participation ride saw more than 4,000 riders take on one of five routes on Sunday, opting to ride 25, 50, 75, 100 or 125 miles. We decided to not only sponsor the event, but also tackle the routes ourselves.

Chief Technical Officer, Alex Lea was the only one brave enough to take on the 100 miler, while CEO, Geoff Love, Chief Financial Officer, Simon Baker and Software Ops Lead, Jonathan Relf took on the 75.
Even though Sunday’s weather forecast remained typically British, more than 30 Esendex staff turned out to tackle the suitably named “Maid Marian,” “Robin Hood”, “Friar Tuck,” and “Little John” routes and thoroughly enjoyed it, soaking up the wonderful sights that Nottinghamshire’s countryside has to offer.
Esendex were on hand to provide text messages to participants containing those all important numbers required for emergencies and support throughout the duration of the event. Events director Nik Edmonds highlighted just how important SMS was to the smooth-running of Cycle Live, commenting:
“The use of SMS this year was genuinely a lifesaver.”
“We had to get the critical numbers present in all of our literature out to all participants via as many means as possible, with SMS being by far the most effective.”
He added: “The fact people could keep the numbers stored in their phones via SMS, and then just hit to call them if required, was a massive benefit!”
While many of the purple team may still be feeling sore, we’re all soaking up the huge sense of achievement the completion of the ride has bought – some of us are already preparing for the next.
Are you managing or coordinating an event? Want to know how text messaging could help? Contact a member of our sales team today on 0345 356 5758.