Businesses still like to communicate via SMS, and consumers still want to receive them. In fact, a recent Millward Brown Digital survey, found that consumers worldwide welcome engagement with companies
There’s a theory about smartphone and tablet use that proposes that the best time to market to users is during the ‘coffee and couch’ times, during mid morning and evenings. It got us thinking: what
If you're looking to send SMS marketing campaigns, plan your campaign carefully to ensure you don't end up sending 'spam' text messages.
Consumers are quite clued up about how they like to receive SMS;
The power of the mobile channel is something that every business needs to appreciate. If you think about it, it’s a marketer’s dream. When was the last time you left home without your mobile phone?
